The Anti-Sweatshop Label: Dignity At 80 Cents A Pop
Can “doing the right thing” sell as well as “Just Do It”?
That’s the premise of a recent New York Times story, which describes the Knights Apparel company’s efforts to pay a living wage to unionized workers at a model factory in the Dominican Republic (hat tip to Jeff Ballinger). Knight’s Alta Gracia factory will pay factory workers $2.83 an hour to make college-label clothing for the U.S. market. This is enough to support a Dominican family of four, and nearly three and a half times the prevailing minimum wage paid by other factories making products bound for the U.S.